In our market, competition for buyers is high and sometimes the seller may need to look at sweetening the pot, so to speak, to get the deal done. Sellers often ask me what they can do to help make their home stand out among the sea of homes currently listed. The following are five creative ideas that I believe might just help close the deal.
- Offer a Decorating Allowance
There may be a buyer that likes your home but just has different decorating tastes. To seal the deal, offer a decorating allowance (for painting, new carpets or wallpaper). You can also offer cash at closing, or put money in escrow to reimburse decorating and remodeling expenses made within 90 days of closing, up to a maximum amount.
- Do a Pre-Sale Inspection
This actually works for both the seller and the buyer. By having a whole house inspection done before listing the home, you get a chance to address any issues before prospects see the home. That means you increase the home's salability. Display the report during open houses and highlight the repairs that have already been addressed. It's like seeing the repair history when you buy a used car; it makes you feel better about making an offer because you know the car is in good shape and exactly what has been repaired in the past. By having the home inspected before listing it, people don't have to guess what kind of condition it is in -- they can see it in writing.
- Offer a Home Warranty
A home warranty reassures the buyer that the property is in top condition and gives them comfort knowing that certain future repairs will be covered by insurance. Buyers fear that as soon as they buy the house, the dishwasher, dryer or stove will go on the fritz. A home warranty is an inexpensive way to offer peace of mind to the buyer.
- Cover Closing Costs
Sometimes, it takes a little nudge to close the deal. You can offer to pay the buyer's half of the title and escrow fees or prepaid interest charges. Check with your accountant to see if paying the points on the loan may also be a tax deduction for you. Many lenders may limit how much of the closing costs you can pay, but if the buyer is short on cash, offering to pay some closing costs can make a difference.
- Offer Seller Financing
There are many ways to offer seller financing. Options include putting funds in escrow to cover several months of mortgage payments, buying down the mortgage rate or carrying a second mortgage to cover the down payment. It is wise not to offer seller financing unless you have consulted a real estate attorney and your real estate agent. Make sure the buyer has good credit. Although this is the least attractive option to the seller to get a deal closed, sometimes it takes creativity and going the extra mile to get your home sold.
For more tips on selling a home, please contact me. I encourage you to pass these tips along to your friends and family as well.
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