Thursday, August 18, 2016

Beware of The 3 P's of Real Estate!

I believe that many real estate agents get lazy when it's a hot market. Why spend the money on staging, or professional pictures, or marketing, when the standard 3 P's will do? You know them well..."Put out a sign, Put it in the MLS, and Pray". Well, I'm here to tell you that might get your home sold, but it will not bring you top dollar! Staging is a strategic marketing tool designed to show a property in its best possible light. It is different from decorating your home to reflect your unique personality. Professional lifestyle designer, Jill Winninger of life. style. home. states that a home should reflect who you are and what you value. On the other hand, home staging is about de-cluttering and making a home desirable to the masses. There's a saying..."Clutter eats up equity!" The whole idea of staging is that you want to market to the largest number of people to get as many offers as possible. Many realtors believe in the power of this technique no matter how hot or slow the market. Potential buyers can see all the possibilities and sellers can get top-dollar and a quicker sale. A real estate agent that won't spend the marketing dollars on your home regardless of the state of the market, may not have your best interest in mind.

I offer my clients a complementary staging consultation (a DIY package, if desired), professional photography for those outstanding pictures that will make your home look it's best and give a great first impression, a video tour with aerial photography that will wow, and a marketing plan that will create a buzz.

According to the Real Estate Staging Association, professionally listed staged properties simply look better, spend 73 percent less time on the market, typically sell for more money, and end up on the buyer's "must see" lists. They are viewed as "well maintained" and have fewer concessions requested of the seller.

The result? 

Just Listed...Oops! I mean PENDING!

Video Tour of 13305 Granite Creek Rd.

Staging consultation provided by Beppie Mostert, Living Design Interiors.
Staged by the owners.

Tired of looking at all those tiny yards? This home is light and bright and sits on a huge corner lot with magnificent trees offering privacy for outdoor living, including a fire pit area and your very own pool. The home has been beautifully updated and features hardwood floors, slate tile fireplace surround, and custom alderwood kitchen cabinets with the popular concrete counter tops featured by Joanna Gaines of Fixer Upper. This popular 4 bedroom floor plan has 1 bedroom down & 3 full bathrooms that have been beautifully updated. Sabre Springs is an upscale community of San Diego, CA in the northeastern part of the city, but is part of the highly acclaimed Poway Unified School District. It is bounded by the city limits of Poway on the east, Ted Williams Parkway on the north, Interstate 15 on the west, and the community of Miramar Ranch North to the south, making it unbelievably convenient to all San Diego has to offer, including the brand new Carmel Mountain Ranch Angelika movie theater, restaurants & shopping. Easy access on & off of the Ted Williams Pkwy/56 connector between I-15 & I-5. Just 15 minutes to the beach and 25 minutes to the airport. Low HOA & no mello-roos! Offered at $750,000.

Monday, August 15, 2016

Should You Buy a New or Existing Home?

Maybe your dream home has the intricate details that you usually find only in older construction - wainscoting and crown molding in the interior, the front porch with a swing, an older tree shading the back yard, and the white picket fence.

Or maybe your dream home has all the conveniences of modern living - open floor plan in the living and dining spaces, large windows, connected, “smart” appliances and security systems, and minimalist design elements.

Whether you go for a brand new construction or an existing home, both types of properties have their pros and cons when it comes to purchasing. What type of home is right for you will depend on which factors are most important for your lifestyle.